Instituto MAIS
I created the visual identity and website of a multidisciplinary clinic in Londrina, with 7 specialties and a short path to booking.
View project: Instituto MAISDesigning digital products, from structure to experience.
I turned ambiguity into interfaces that actually work!
Explore projects- Figma
- Variables
- Information architecture
- Claude
- HTML
- Squads
- Team leadership
- Complex problem solving
- Sprints
- CSS
- ChatGPT
- User journeys
- Primitive tokens
- Auto Layout
- Components
- Semantic tokens
- User flows
- Figma Agent
- JavaScript
- Kanban
- Scope negotiation
- Open to feedback
- Retrospectives
- React
- Figma MCP
- Usability testing
- Multi-tenant themes
- Variants
- Responsive interfaces
- Component libraries
- Benchmarking
- Notion MCP
- Design processes
- Refinement with Engineering
- Handoff
- Task automation
- Hypothesis validation
- Documentation
- High-fidelity prototypes
- Versioning
- Microsoft Clarity
- DDRs
- Storybook
Selected projects
Design System Multi-tenant
I structured a multi-tenant Design System with 87 screens, 200+ components and 3 tenants, cutting screen creation time by an estimated 80%.
View project: Design System Multi-tenantRetention System Play4tune
I designed a mobile gamification loop end to end, with 5 modules and 15 screens, where missions and tournaments pay out coins that become spins on the player’s favorite slots.
View project: Retention System Play4tuneExclusive Games Play4tune
I designed three mobile minigames end to end, where players trade the coins they earn in missions and tournaments for prizes, always in the same purchase, play and reward loop.
View project: Exclusive Games Play4tune
People I’ve worked with
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Willian Hiroshi FukudaBack-end Developer A great employee and teammate, always very dedicated, organized and creative. I admire the quality of his work and it was a pleasure working with him. I definitely recommend him!
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Guilherme MolariFull-Stack Developer · Next.js · iGaming I had the opportunity to work with João, and he is definitely one of the most talented UX/UI professionals I’ve had the chance to work with.
He has a great balance of strong design skills, technical knowledge, attention to detail, and a deep understanding of user experience. What I especially appreciate is that he doesn’t just focus on making things look good — he thinks about the user, the product, the business, and how all of these pieces fit together.
On top of his hard skills, João is an excellent person to work with. He communicates clearly, collaborates really well with different teams, is always open to feedback, and brings a very positive and proactive attitude to the work.
He is the kind of professional who makes the team better, both through his expertise and the way he works with people. I would definitely recommend João to any team looking for a strong UX/UI professional who combines great design skills with excellent soft skills.
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Filipe MolonCo-Founder & CEO · Supernova Gaming I had the pleasure of working with João Lucas as a UX/UI Designer on our Supernova Gaming team, and he stood out in every way. He has solid technical command of interface and user experience, and above-average knowledge of gamification. He understands how to turn engagement mechanics into products people enjoy using.
Beyond the technical side, he is extremely responsible with deliveries. He takes ownership of his work and meets deadlines without needing to be chased. He is proactive, learns fast and is always looking to improve the product and his own work. He is also a great teammate: collaborative, easy to work with and always willing to help.
I recommend João Lucas without hesitation to any team that needs a designer who combines technical quality, product vision and commitment.