I built systems that helped teams and products scale

I built my career across graphic design, team leadership and B2B/B2C digital products. I worked as a Product Designer at Multibet and, before that, as a UX Designer for Cassino.bet and 7K.bet (Ana Gaming).

Photo of João Riedo

Design Systems, Design Ops and applied AI

I combined behavior analysis, information architecture and interface design with documentation and close collaboration with Engineering. I’ve built systems shared across brands and led redesigns with business results.

How I work

I treated design as more than aesthetics: every visual decision I made answered a problem for the people who use the product and the people who build it.

Design Ops with AI: I used Claude, ChatGPT, Figma Agent and Figma MCP and Notion MCP workflows to speed up ideation, prototyping, documentation and repetitive tasks, leaving more time for decisions that need judgment.

I treated handoff as part of design: I delivered clear specs, documented components and design decision records (DDRs) so intent didn’t get lost in implementation.

Strengths

Experience

  1. MultibetProduct DesignerFeb–Sep 2026I led product design for a B2B multi-tenant platform and structured the Design System for Supernova’s white-label operation, also applied to Play4tune and Multibet.
  2. Cassino.bet and 7K.bet (Ana Gaming)UX DesignerApr–Dec 2025I led the Cassino.bet sportsbook redesign, structured the information architecture for both brands and laid the groundwork for a shared Design System.
  3. Alterra Mountain CompanyWork and TravelDec 2023–Mar 2024I took part in the winter season in Snowshoe, USA, and improved my English in a multicultural workplace.
  4. Instituto ESPEDesign SupervisorSep 2020–Jul 2023I supervised graphic and digital design production and led a team of 4.

Education and skills

  • UniFil — Centro Universitário FiladélfiaBachelor’s in Graphic Design2020–2022
  • IFPR, LondrinaIntegrated IT Technician2015–2018

Skills

  • UI & Prototyping
  • Design Systems
  • UX & Research
  • Applied AI
  • Web Development
  • Methods & Processes
  • Leadership & Soft Skills

Languages

Portuguese (native) · English (advanced)

Certifications

Direct contact

For proposals and project conversations, the contact page is the fastest way.

Go to contact

Résumé