# João Riedo — Product Designer

> Design de produtos digitais, da estrutura à experiência. Transformei ambiguidade em interfaces que realmente funcionam! Londrina, PR, Brasil.

- E-mail: joaoriedodesign@gmail.com
- Linkedin: https://www.linkedin.com/in/ri3do/
- Behance: https://www.behance.net/ri3do
- Dribbble: https://dribbble.com/ri3do
- Idiomas / Languages: português, English

## Páginas (português)
- [João Riedo — Product Designer](https://joaoriedo.com/): Portfólio de João Riedo, Product Designer. Design de produtos digitais, da estrutura à experiência.
- [Projetos — João Riedo](https://joaoriedo.com/projetos): Projetos de João Riedo: Instituto MAIS, Design System Multi-tenant, Retention System e Exclusive Games da Play4tune.
- [Sobre — João Riedo](https://joaoriedo.com/sobre): Trajetória, competências, formação e certificações de João Riedo, Product Designer com foco em UX/UI e Design Systems.
- [Contato — João Riedo](https://joaoriedo.com/contato): Me fale sobre seu projeto. Envie uma mensagem para João Riedo pelo WhatsApp.

## Projetos
- [Instituto MAIS](https://joaoriedo.com/projetos/instituto-mais) — Site institucional, 2026: Criei a identidade visual e o site de uma clínica multidisciplinar em Londrina, com 7 especialidades e um caminho curto até o agendamento.
- [Design System Multi-tenant](https://joaoriedo.com/projetos/multi-tenant-design-system) — Design System, 2026: Estruturei um Design System multi-tenant com 87 telas, mais de 200 componentes e 3 tenants, com redução estimada de 80% no tempo de criação de telas.
- [Retention System Play4tune](https://joaoriedo.com/projetos/retention-system) — Gamificação, 2026: Desenhei de ponta a ponta um loop de gamificação mobile com 5 módulos e 15 telas, em que missões e torneios geram moedas que viram giros nos slots favoritos do jogador.
- [Exclusive Games Play4tune](https://joaoriedo.com/projetos/exclusive-games) — Minigames, 2026: Desenhei de ponta a ponta três minigames mobile em que o jogador troca as moedas de missões e torneios por prêmios, sempre no mesmo loop de compra, jogo e recompensa.

## Trajetória
- Multibet — Product Designer (fev–set/2026)
- Cassino.bet e 7K.bet (Ana Gaming) — UX Designer (abr–dez/2025)
- Alterra Mountain Company — Work and Travel (dez/2023–mar/2024)
- Instituto ESPE — Supervisor de Design (set/2020–jul/2023)

## Formação
- Bacharelado em Design Gráfico — UniFil — Centro Universitário Filadélfia (2020–2022)
- Técnico Integrado em Informática — IFPR, Londrina (2015–2018)
- Google UX Design Professional Certificate — Google / Coursera · 2026 ([Ver certificado](https://www.coursera.org/account/accomplishments/specialization/Y2WKA6Q7A19U))
- Claude for Designers — Tera · 2026 ([Ver certificado](https://credentials.somostera.com/d2a2aaf94c6cd04c9afdf55dcdadbebb))
- CCUSA Work Experience — CCUSA · Temporada de inverno 2023/2024

## Competências
UI e Prototipação, Design Systems, UX e Pesquisa, IA Aplicada, Desenvolvimento Web, Metodologias e Processos, Gestão e Soft Skills

## Pages (English)
- [João Riedo — Product Designer](https://joaoriedo.com/en): Portfolio of João Riedo, Product Designer. Designing digital products, from structure to experience.
- [Projects — João Riedo](https://joaoriedo.com/en/projects): Projects by João Riedo: Instituto MAIS, Multi-tenant Design System, and Play4tune’s Retention System and Exclusive Games.
- [About — João Riedo](https://joaoriedo.com/en/about): Experience, skills, education and certifications of João Riedo, Product Designer focused on UX/UI and Design Systems.
- [Contact — João Riedo](https://joaoriedo.com/en/contact): Tell me about your project. Send João Riedo a message on WhatsApp.

## Projects
- [Instituto MAIS](https://joaoriedo.com/en/projects/instituto-mais) — Institutional website, 2026: I created the visual identity and website of a multidisciplinary clinic in Londrina, with 7 specialties and a short path to booking.
- [Design System Multi-tenant](https://joaoriedo.com/en/projects/multi-tenant-design-system) — Design System, 2026: I structured a multi-tenant Design System with 87 screens, 200+ components and 3 tenants, cutting screen creation time by an estimated 80%.
- [Retention System Play4tune](https://joaoriedo.com/en/projects/retention-system) — Gamification, 2026: I designed a mobile gamification loop end to end, with 5 modules and 15 screens, where missions and tournaments pay out coins that become spins on the player’s favorite slots.
- [Exclusive Games Play4tune](https://joaoriedo.com/en/projects/exclusive-games) — Minigames, 2026: I designed three mobile minigames end to end, where players trade the coins they earn in missions and tournaments for prizes, always in the same purchase, play and reward loop.

## Experience
- Multibet — Product Designer (Feb–Sep 2026)
- Cassino.bet and 7K.bet (Ana Gaming) — UX Designer (Apr–Dec 2025)
- Alterra Mountain Company — Work and Travel (Dec 2023–Mar 2024)
- Instituto ESPE — Design Supervisor (Sep 2020–Jul 2023)

## Education
- Bachelor’s in Graphic Design — UniFil — Centro Universitário Filadélfia (2020–2022)
- Integrated IT Technician — IFPR, Londrina (2015–2018)
- Google UX Design Professional Certificate — Google / Coursera · 2026 ([View certificate](https://www.coursera.org/account/accomplishments/specialization/Y2WKA6Q7A19U))
- Claude for Designers — Tera · 2026 ([View certificate](https://credentials.somostera.com/d2a2aaf94c6cd04c9afdf55dcdadbebb))
- CCUSA Work Experience — CCUSA · Winter season 2023/2024

## Skills
UI & Prototyping, Design Systems, UX & Research, Applied AI, Web Development, Methods & Processes, Leadership & Soft Skills